1. Quality: We are committed to providing the highest quality bagels and ingredients to our customers.
2. Authenticity: We honour the tradition of bagel-making, preserving its authenticity and heritage.
3. Customer Satisfaction: We prioritise the satisfaction of our customers and strive to exceed their expectations.
4. Innovation: We continuously seek innovative ways to improve our bagel recipes, processes, and customer experience.
5. Sustainability: We are dedicated to promoting sustainable practices in our operations, sourcing, and packaging.
6. Integrity: We conduct our business with honesty, transparency, and ethical practices.
7. Community Engagement: We actively engage with and support the communities in which we operate.
8. Teamwork: We foster a collaborative and inclusive environment that values the contributions and well-being of our team members.
9. Continuous Learning: We embrace a culture of learning and development, encouraging personal and professional growth for our team.
10 Joy and Celebration: We believe in the power of food to bring joy, and we celebrate the shared experience of enjoying delicious bagels with our customers.

These core values reflect the commitment of Jacob's Bagels to deliver exceptional bagels while maintaining a strong focus on customer satisfaction, sustainability, and ethical business practices.